GlobalMIF Forms Online Advertising Network with 8 Top Websites

Global Media In Force Limited (GlobalMIF) announced today that it has formed a strategic advertising network with eight renowned websites to enhance the effectiveness in promotion and to offer a convenient bundle package for advertisers and advertising agencies. GlobalMIF has also appointed AdForce Asia Limited (AdForce) as its Online Ad Delivery & Management System provider.

The new service offers one-stop convenience to clients placing advertisements on CABLE TV as well as on the websites.

“Leveraging on the company's distinctive competitive edge – being the exclusive sales agent for CABLE TV's commercial airtime as well as expertise in local advertising sales, GlobalMIF is well positioned to provide this quality advertising service,” said Mr Samuel Tsang, Chief Operating Officer of GlobalMIF.

“We are confident that the extensive coverage and effectiveness of this ad-networking could attract both bricks and clicks businesses to adopt this integrated advertising model – a truly TV-web advertising convergence.”

So far, eight high quality and pre-eminent websites have been lined up to become the network's principals, which include: websites of Ask Interactive Limited, E-finet.com, eolasia.com, Fundexpert.com, i-cable.com, IceRed.com, irasia.com and Mingpao.com. From April 2001 onwards, advertisers and advertising agencies can simply place advertisements through GlobalMIF for TV commercials on CABLE TV and online advertisements on the abovementioned websites simultaneously. GlobalMIF will also offer a wide range of online advertising opportunities like banner ad, button ad, content sponsorship, advertorial, interactive advertising etc.

Currently GlobalMIF focuses on the sales & marketing of CABLE TV's airtime and online advertising. Aimed to build a leading e-Marketplace in Hong Kong, the company also established an e-catalogue value platform – ShopSmart.GlobalMIF.com (21126888.com) for both advertisers and general consumers in Hong Kong. GlobalMIF has also recently launched a sales and distribution service for multimedia products.

About Global Media In Force Limited

GlobalMIF is the Exclusive Sales Distributor – Advertising Airtime Sales and International Programme Licensing -- of Hong Kong Cable Television Limited. GlobalMIF also markets and distributes multimedia products in Hong Kong.

GlobalMIF is a wholly-owned subsidiary of i-CABLE Communications Limited (i-CABLE) which is listed on both the Hong Kong Stock Exchange (stock code 1097) and NASDAQ (symbol ICAB). i-CABLE is Hong Kong's only fully integrated communications company that owns and operates the territory's second largest telecommunications network; creates its own multimedia content; and offers Pay Television and Internet access and content services at the same time.

For further information on Global Media In Force Limited and the i-CABLE Communications Group, please visit GlobalMIF's website at www.GlobalMIF.com.

AdForce, Inc, a wholly-owned subsidiary of CMGion, is "The Force in Digital Marketing"? and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe, Hong Kong and Beijing.

Being a professional Online Marketing Solution Provider, Ask Interactive Limited always aims at exploring and implementing highly effective online sales & marketing tools as well as programs on our context marketing platforms for E-business developers to achieve their business goals.

Greater China-focused online financial service provider China Markets Limited (“CN-Markets”), the operator of popular Hong Kong financial website E-finet.com (http://www.e-finet.com), and Hong Kong's only evening financial newspaper CN-Markets Express.

www.eolasia.com : a music and entertainment portal tailored for the global Chinese community offering authorized pop music for download. New and yet-to-be-released songs from eolasia.com and Go East Entertainment Co. Ltd. (artistes include Andy Hui, Kelly Chen, William So, Cheung Chi Lam, Mavis Fan and Au-yeung Fei Fei, etc) formed a huge song database, whereas many other major music labels will be joining in the future. eolasia.com also joined with Fotomax in online selling legitimated artistes and movie photos. Besides, the launch of the multimedia pre-paid cards caters for young people to perform online-purchase securely and conveniently.

eolasia.com, is joint-ventured by four Asian entertainment and information technology conglomerates – Golden Harvest Group, Acer Digital Services Group, Morningside Technologies Inc and East-West Entertainment Ltd.

Fundexpert is the first HK mutual fund site dedicated to provide objective funds and investment editorials for long term investors. The coverage is complimented by fund manager's interviews, breaking news, exclusive research from institutions, products database, Q&A section and real-time fund prices.

i-cable.com is i-CABLE Communications Limited’s interactive and multimedia portal. The site has recently been revamped with the launch of three multimedia portals: news (inews.i-cable.com) which provides 24-hour live news streamcast and allows web-surfers to view news footage according to their own preference; sports (isports.i-cable.com) which provides the most important sports events and horse racing with video; and movies (imovie.i-cable.com) which provides the most updated information and footages on movies. The revamp has brought significant increase in pageviews to over 5 million per week.

IceRed (www.icered.com) is Asia's premier event organizer and web community for high-income professionals and alumni of top universities around the world. IceRed's online platform and offline events are ideal for advertisers with services and products catering to our premium crowd.

Launched in 1996, irasia.com aggregates timely announcements, press releases, annual reports and other valuable Investor Relations information coming direct from Asia Pacific listed companies. Internationally recognized, irasia.com is a Forbes' 'Best of the Web' pick and was rated by TIME as one of the Best Sites for 'Research to Make Investment Decisions'.

Mingpao.com has started its own trail on the Internet since 1995. With this foresight, we have developed the first news media website in Chinese, and thus became the pioneer in providing interactive news services in multimedia channel. Equipped with both broadband network and advanced technologies, we are in no doubt transforming into an information convenience store online.

Mingpao.com is an umbrella portal that connects to independent websites covering various topics such as news, politics, culture, information technology, education, finance, leisure, entertainment, travelling, living and health.