(Hong Kong, June 10, 2007) Hong Kong Cable Television Limited (Hong Kong Cable) today announced that it has been appointed by FIFA, the world governing body of football, as the Official Broadcaster of the 2010 FIFA World Cup^TM.

It is the third time in a row that the station has clinched exclusive broadcasting rights for the World Cup, the world's most watched single sports event with more than 26 billion accumulated TV viewers.

The consecutive appointments firmly establish Hong Kong Cable's position as the territory's top sports broadcaster and exemplify its long-term commitment in bringing to Hong Kong viewers the world's best sports programmes, said Hong Kong Cable Chairman and Chief Executive Officer, Mr. Stephen T.H. Ng.

"Following our highly successful coverage of the FIFA World Cup in 2002 and 2006, football fans all over Hong Kong have come to recognize that in Hong Kong, World Cup is Hong Kong Cable.

"We have been sparing no effort living up to our position as the territory's No. 1 sports broadcaster by producing top-quality World Cup related programmes to the best of our abilities. Our unique style coverage has become an iconic event, much anticipated by the sports fans in Hong Kong," he said.

Mr. Ng extended his sincere thanks to the FIFA for the appointment, "Once again, we take great pride in this partnership. We see it as FIFA's continued affirmation and recognition of our efforts and trust in the quality of our coverage. We accept the appointment - for the third time in a row - with the same great sense of honour as we did when we were first appointed in 2002."

The appointment was announced at a colourful ceremony today (Sunday) at Harbour City, Tsimshatsui, by Mr. Ng, who also officially kick off the 2010 World Cup fever in Hong Kong.

With the appointment of Hong Kong Cable as Official Broadcaster, football fans in Hong Kong can look forward to an exciting summer in 2010, when South Africa will host the first FIFA World Cup^TM on African soil. Hong Kong Cable will carry all 64 final matches between June 11 and July 11 live from venues in nine South African cities - Cape Town, Durban, Johannesburg, Bloemfontein, Nelspruit, Polokwane, Port Elizabeth, Pretoria and Rustenburg.

"Coverage will, of course, also include the hundreds of qualifying and international friendly matches that will be played around the world and ancillary programming in the lead-up period," said Mr Ng.

He promised football fans Hong Kong Cable would further build on the success of its coverage in 2002 and 2006, and make the 2010 FIFA World Cup^TM experience even more exciting and memorable.

At the ceremony, Hong Kong Cable also announced the acquisition of a host of further FIFA competitions for youth, women and Beach Soccer, various other international football tournaments and FIFA World Cup related programmes leading up to the big event in 2010. The programmes, which will start to be aired shortly, include:

Hong Kong Cable has also secured the carriage right of all home matches of five-time champion Brazil in the 2010 FIFA World Cup Qualifiers, which will be broadcast from September, 2007.

In 2002, Hong Kong Cable made history as the first Pay Television service in the world to be given the honour of being appointed Official Broadcaster for the most-watched event in the world.

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