(Hong Kong, August 1, 2005) CABLE TV today kicked off the 2005/06 Season of Soccer Fever which will bring to soccer fans in Hong Kong nearly 800 EXCLUSIVE matches, most of them LIVE, from the 2006 FIFA World Cup^TM and the four top European soccer leagues.

At a launching ceremony, CABLE TV announced that with the renewal of exclusive broadcasting rights for the Italian Serie A for Hong Kong, CABLE TV will continue to offer exclusively on its sports platform this season all 4 top European soccer leagues -- the English Premier League, Spanish Primera Liga, Italian Serie A and German Bundesliga.

On the World Cup front, Mr. Samuel Tsang, Project Manager of CABLE TV's 2006 FIFA World Cup Organising Committee promised soccer fans that CABLE TV's coverage of the 2006 FIFA World Cup will be even better than the highly successful "CABLE TV World Cup Carnival" in 2002.

Mr. Ronald Chiu, Vice President, News & Sports, added, "We will be offering unprecedented depth and width on the coverage of the tournament, and will continue to provide multi-channel and multi-angle coverage of all 64 LIVE matches. In addition, new TV technology will be introduced to enhance the excitement and enjoyment of viewers."

On the four top European Soccer Leagues, Mr. Chiu said, "We will spare no effort in securing the exclusive broadcasting right of the most important and most popular soccer leagues for Hong Kong's soccer fans. With the renewal of exclusive broadcasting rights of Italian Serie A, soccer fans will continue to get non-stop actions of all four top European soccer leagues on the CABLE TV sports platform this season," he said.

Mr. Chiu noted that CABLE TV has been broadcasting the Italian Serie A exclusively since the 1996/97 season. The league has been established as one of the most important programmes on the CABLE soccer platform. The 2005/06 season will kick-off on August 27. CABLE Sports Channel (Ch. 62) will continue to carry 3 matches on Saturdays and Sundays each week, with a total of nearly 120 games a season, supplemented by weekly highlight programmes on CABLE Super Soccer Channel. (Ch. 61)

Inclusive of the four major European Soccer Leagues, the "World Cup Qualifying Round" and warm-up matches, CABLE TV will be broadcasting close to 800 games on its Super Soccer (ch. 61), Sports (Ch. 62), EPL (Ch. 63) and Soccer Betting Channel (Ch. 64) this season.

The soccer season on CABLE TV will be officially re-opened at 2:00a.m. on August 6 on Sports Channel, with the kick-off game of defending champion of German Bundesliga, Bayern Munich Vs Monchengladbach.

Other early season highlights include:

* Season re-open of the English Premier League and Spanish Primera Liga on August 13 and 27 respectively.

* Warm-up matches of England vs. Denmark, Netherlands vs. Germany and Rep. of Ireland vs. Italy

* 2006 World Cup Qualifying matches Latvia vs Russia on August 17.

The kick-off ceremony today was officiated jointly by Mr. Ronald Chiu, Vice President, News & Sports and Mr. Samuel Tsang, Project Manager of 2006 FIFA World Cup Organising Committee, CABLE TV. Famous artiste Ms. Karen Mok appeared as special guests to announce the exclusive broadcast of Italian Serie A on CABLE TV. The highlight of the event was a "Whistle Blowing" Ceremony signifying the official kick-off of the new soccer season on CABLE TV.

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The kick-off ceremony of CABLE TV 2006 FIFA World Cup was officiated jointly by Mr. Ronald Chiu, Vice President, News & Sports and Mr. Samuel Tsang, Project Manager of 2006 FIFA World Cup Organising Committee, CABLE TV.

Famous artiste Ms. Karen Mok appeared as special guest to announce in Italian that the exclusive broadcast of Italian Serie A on CABLE TV and the contract of exclusive broadcasting rights of Italian Serie A was presented to Ms. Isabelle Tsang, Sports Channel Manager.

The highlight of the event was a "Whistle Blowing" Ceremony with all the guests, CABLE TV sports commentators and Soccer Betting Channel hosts, to signify the official kick-off of the new soccer season on CABLE TV.