| China
Travel and Economic Channel will be an additional channel to CABLE
TV's digital platform. The channel will offer CABLE TV viewers
travelogue programmes on the scenic spots of China and its natural
inheritance as well as indepth features examining investment
prospects of various mainland provinces.
"We are delighted
to announce the agreement with CABLE TV and GlobalMIF. With their
quality distribution network and solid subscriber base, our
travelogue and investment programmes will be delivered to audience
in Hong Kong to enrich their understanding of the Mainland, and
hopefully serve to build stronger tie between China and Hong Kong in
terms of economic and cultural developments," said Mr. Sun.
Describing the
agreement as a milestone for both CABLE TV and GlobalMIF, Mr. Tsang
said the new venture would reaffirm the pay TV operator's leading
position in the Hong Kong while at the same time, signify a
remarkable step for the regional development of GlobalMIF.
"China Travel and
Economic Channel is welcomed to CABLE TV's programming platform. It
will not only enhance the programming varieties of CABLE TV, but
will also open the door for new business opportunities for the three
parties," he added.
Global Media In Force
Limited (GlobalMIF), a member of the i-CABLE Communications Group (SEHK:
1097, NASDAQ: ICAB), is the Exclusive Sales Distributor -
Advertising Airtime Sales and International Programme Licensing of
CABLE TV. It also deals with international channel and programme
providers for carriage on CABLE TV, which enriches the programming
of the Station. Furthermore, GlobalMIF also operates an online
shopping and e-catalogue platform (www.21126888.com) to provide
value-added services for both CABLE TV advertisers and general
consumers. |