January 23, 2009

CABLE TV to bring live Super Bowl XLIII on new All Sports Network


(Hong Kong, January 23, 2009) Hong Kong Cable Television Limited (CABLE TV) and ASN Limited jointly announced today (Friday) that a 24-hour channel on premier American sports - "All Sports Network" (ASN) - will land on CABLE TV's Premium Sports Platform as Channel 164, commencing January 29, 2009, 6:00a.m.

American football fans will be thrilled to learn that one of the major attractions offered by ASN immediately after its launch on CABLE TV will be the final of National Football League (NFL), Super Bowl XLIII, featuring the battle between Pittsburg Steelers and Arizona Cardinals on February 2, 2009 at 7:00 a.m., followed by the yearly All-Star game, Pro Bowl, on February 9, 2009 at 5:30 a.m.

ASN, owned by Yes Television (Hong Kong) Limited (Yes TV), is launched in 2009 as a brand new sports channel for Hong Kong viewers, carrying America's mainstream sporting events.

The all-weather, round-the-clock channel mainly features America's three most exciting sports actions - the National Football League (NFL), National Hockey League (NHL) and NCAA College basketball and football. It also carries a variety of other hot sports actions, including worldwide motor-sports, Extreme Sports and Pro Bull Riding, with original commentary in English.

Mr. Vincent Cheung, Vice-president, Marketing and Sales of CABLE TV, said, "We are excited about the partnership with Yes TV and welcome the landing of ASN on our sports platform.

"By bringing to Hong Kong viewers non-stop top quality North American sports programmes, ASN will further enhance CABLE TV's leading sports platform by offering even wider programme choices to local sports lovers. We are confident that ASN will prove to be highly popular among Hong Kong's American sports lovers."

Thomas Kressner, CEO of the ASN channel, said he is delighted to have the ASN channel on CABLE TV and added, "ASN represents a significant step in expanding American sports internationally. We are thrilled to bring these big sporting brands to loyal followers in Asia, and to develop many more fans."

Interested viewers subscribing before midnight March 31 will enjoy a special "Buy 12 months get 1 month free" package at a fee of HK$100 per month. All existing CABLE TV subscribers can also enjoy this special subscription package at the yearly discount rate of HK$40 per month. Please call CABLE TV's subscription hotline 183 2888 for further details.

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