August 25, 2008

i-CABLE's Beijing Olympics New Media broadcast a huge success
with overwhelming viewers response topping 140 million hits


i-CABLE's historic online broadcast of the Beijing Olympics as the event's Official New Media Broadcaster has been a phenomenal success, with its dedicated portal (http://2008.i-cable.com) drawing more than 140 million hits during the 17-day event.

i-CABLE announced today (Monday) viewing statistics also showed that more than 13 million video streams were delivered to viewers via the portal, which non-stop broadcast during the entire Games period from August 8 to August 24 also made history.

During the period, the portal also broadcast over 500 hours of LIVE programming, which is a record in itself, an i-CABLE spokesperson said.

i-CABLE will keep the Olympic fever going. More than 2,200 highlight clips of the most memorable performances and moments of the Beijing Game, with interviews and related news, are available on http://2008.i-cable.com for viewing "anywhere anytime" by Olympic enthusiasts, from now until the end of the year.

The overwhelming viewers response was attributed to the "Anytime, Anywhere" experience of i-CABLE's online broadcast, which, for the first time, gave viewers complete freedom to choose to watch what they want, where they want, when they want. Its rich archive caters to the broadest range of viewer interests.

i-CABLE has also made a breakthrough by collaborating with the Hong Kong Applied Science and Technology Research Institute (ASTRI) in a new iShare P2P technology platform for its Olympics broadcast, which have facilitated the effective content delivery on such a massive scale.

Also key to i-CABLE Olympics broadcast success was, of course, its superb commentator team. Led by LI Tak-nang, team members included Sam Tak-sum WONG, CHAN Yan-yan, Eric Kin-kei LAU, James Hoi-kwong LI, Ken Kwok-hung CHUNG, Tony Kam-tong CHUI, LAU Shun-man and Johnny HUI.

"Their dedication and professionalism have, again, won high acclaims from viewers," the spokesperson added.

The online success of the Olympic will be carried on in future major sports events to which i-CABLE has acquired rights, including the 2010 Winter Olympics in Vancouver, and the 2012 London Olympics.

i-CABLE's next LIVE online broadcast will be the morning sessions of the 2008 US Open Tennis Grand Slam, which will be delivered simultaneously on i-CABLE 's dedicated portal and on CABLE TV's Sports Channel (Channel 62).

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