March 27, 2008


BabyFirst Sails Into Victoria Harbour With Popular Cable Service

(HONG KONG, 27 March 2008) - BabyFirst, the fastest-growing global TV channel for babies, toddlers and their parents, will debut its 24/7 commercial-free programming service on Hong Kong Cable commencing March 31, 2008 at 6:00a.m.

"We are delighted to forge a partnership with Hong Kong Cable and to deliver BabyFirst programming to its subscribers," said Glenn Kopelson, Executive Vice President of Distribution for BabyFirst. "Recognized by operators worldwide as a most comprehensive and parent-friendly commercial-free child development channel, BabyFirst is on the fast track to rapid global expansion, having launched in such important international markets in Europe, Latin America and Asia."

"BabyFirst provides our subscribers the highest quality in child development and education content. We are proud to offer a unique channel like BabyFirst and look forward to a long and successful association with this outstanding programming service," said Hong Kong Cable Executive Director Mr. Benjamin Tong.

BabyFirst TV will be carried on Hong Kong CABLE TV's Channel 138 and will be included as part of its Happy Kids Pack.

Interested viewers can subscribe to the Happy Kids Pack at a monthly fee of HK$60 or HK$50 per month for a 12-month contract. For subscription details, please call the Hong Kong CABLE TV subscription hotline 183 2888.

About Hong Kong Cable

Launched in 1993, Hong Kong Cable Television Ltd set the trend of multi-channel pay-television service for Hong Kong. It currently produces over 10,000 hours of programming a year and is one of the largest pay television operators and content providers in Hong Kong. Throughout the years, it has successfully established a leading position in News, Movies and Sports television programming, providing top rate programmes to individual consumers, mobile operators as well as commercial places and public transportation system.

About BabyFirst

Working closely with an extensive network of renowned authorities in every area of early childhood psychology and education, BabyFirst launched in May 2006 as a trusted developmental tool for parents nationally and internationally. BabyFirst's commitment to creating a commercial-free, nurturing and interactive environment is reflected by the channel's pioneering content and color-coded programming system. BabyFirstTV is available in the U.S. via DirecTV and Dish Network, as well as Comcast and Charter cable systems. Internationally, BabyFirst is available to over 80 million households in partnership with leading global broadcast, cable and satellite partners worldwide. BabyFirstTV is located on the Web at