(Hong Kong, August
8, 2007) i-CABLE today (Wednesday) launched On Your Mark,
a free newspaper dedicated to news about the 2008 Beijing
Olympic Games in Beijing.
On Your Mark, a
24-page tabloid-sized paper packed with Olympic news, features
and analysis, with profiles and interviews of Olympic stars,
is the first of its kind in the capital city.
Having an initial
circulation of over 100,000 copies, On Your Mark is kicked
off as a weekly. Publication frequency will increase to twice
a week from February 2008, and daily in the final months of
the countdown to the event - May to September 2008
It is distributed
free of charge with Beijing Business Today as well as through
a comprehensive network of distribution points at office buildings
in main commercial districts, government offices, five-star
hotels and service apartments, banks, restaurants as well
as universities in Beijing and a few other mainland cities.
A one-time souvenir-version
of the first issue of the paper is also handed out in Hong
Kong at designated locations today to mark its launch and
the commencement of the one-year countdown to the official
opening of the Beijing Olympic Games.
The paper is a
joint venture between i-CABLE Enterprises Limited, a wholly-owned
subsidiary of i-CABLE Communications Limited, and the daily
newspaper Beijing Business Today, a member of the prestigious
Beijing Daily Group, which has a portfolio of 10 major newspapers
and three magazines in Beijing.
In the joint venture,
i-CABLE sells advertising spaces of the publication while
Beijing Business Today takes care of the editorial aspect
of the operation. The paper is produced and printed in Beijing.
Commenting on the
launch of the publication, Mr. David Wong, Vice-president,
i-CABLE Enterprises Limited, said the project represents another
step taken by the Group to enter the fast-growing mainland
"On Your Mark,
the latest of our publication projects in the mainland, allows
us to gain further experience and strengthen our foothold
in the mainland media market, an exciting front of development
holding tremendous potential," he added.