Kong, June 10, 2007) Hong Kong Cable Television Limited (Hong
Kong Cable) today announced that it has been appointed by
FIFA, the world governing body of football, as the Official
Broadcaster of the 2010 FIFA World CupTM.
is the third time in a row that the station has clinched exclusive
broadcasting rights for the World Cup, the world's most watched
single sports event with more than 26 billion accumulated
consecutive appointments firmly establish Hong Kong Cable's
position as the territory's top sports broadcaster and exemplify
its long-term commitment in bringing to Hong Kong viewers
the world's best sports programmes, said Hong Kong Cable Chairman
and Chief Executive Officer, Mr. Stephen T.H. Ng.
"Following our highly successful coverage of the FIFA World
Cup in 2002 and 2006, football fans all over Hong Kong have
come to recognize that in Hong Kong, World Cup is Hong Kong
have been sparing no effort living up to our position as the
territory's No. 1 sports broadcaster by producing top-quality
World Cup related programmes to the best of our abilities.
Our unique style coverage has become an iconic event, much
anticipated by the sports fans in Hong Kong," he said.
Ng extended his sincere thanks to the FIFA for the appointment,
"Once again, we take great pride in this partnership. We see
it as FIFA's continued affirmation and recognition of our
efforts and trust in the quality of our coverage. We accept
the appointment - for the third time in a row - with the same
great sense of honour as we did when we were first appointed
appointment was announced at a colourful ceremony today (Sunday)
at Harbour City, Tsimshatsui, by Mr. Ng, who also officially
kick off the 2010 World Cup fever in Hong Kong.
the appointment of Hong Kong Cable as Official Broadcaster,
football fans in Hong Kong can look forward to an exciting
summer in 2010, when South Africa will host the first FIFA
World CupTM on African soil. Hong Kong Cable will carry
all 64 final matches between June 11 and July 11 live from
venues in nine South African cities - Cape Town, Durban, Johannesburg,
Bloemfontein, Nelspruit, Polokwane, Port Elizabeth, Pretoria
will, of course, also include the hundreds of qualifying and
international friendly matches that will be played around
the world and ancillary programming in the lead-up period,"
said Mr Ng.
promised football fans Hong Kong Cable would further build
on the success of its coverage in 2002 and 2006, and make
the 2010 FIFA World CupTM experience even more exciting and
the ceremony, Hong Kong Cable also announced the acquisition
of a host of further FIFA competitions for youth, women and
Beach Soccer, various other international football tournaments
and FIFA World Cup related programmes leading up to the big
event in 2010. The programmes, which will start to be aired
25-Jul 15, 2007
U-20 World Cup Canada 2007
30-Jul 22, 2007
U-17 World Cup Korea 2007
18-Sept 9, 2007
League of South American Zone
Women's World Cup China 2007
Beach Soccer World Cup 2007
Draw - 2010 FIFA World CupTM
Kong Cable has also secured the carriage right of all home
matches of five-time champion Brazil in the 2010 FIFA World
Cup Qualifiers, which will be broadcast from September, 2007.
2002, Hong Kong Cable made history as the first Pay Television
service in the world to be given the honour of being appointed
Official Broadcaster for the most-watched event in the world.