(Hong Kong - November
21, 2006) CABLE TV staged a star-studded ceremony today (Tuesday)
to mark the start of the 10-day countdown to the 2006 Asian
Games, which will commence in Doha, Qatar, on December 1,
the official broadcaster of the Games - for the third consecutive
time - CABLE TV will again be sending a strong reporting team
to the venue, to bring to Hong Kong viewers the most comprehensive
live coverage, broadcasting at least 9 hours of programming
daily during the Games from December 1 to 15.
TV will also be following closely the performance of Hong
Kong's 281-strong team, who will be trying their best to top
their 21-medal record at the last event in Busan, Korea, in
of CABLE TV's 2006 Asian Games programming are:
LIVE broadcast of the opening and closing of the Games, on
December 1 and December 15 respectively;
* Weekday: 9-hour non-stop broadcast (from 6 p.m. - 3 a.m.)
during the period December 4 to15, featuring the most important
events of the day, and events involving the Hong Kong & China
* Weekend: 12-hour non-stop broadcast (from 2.30 pm - 3 a.m.)
on the weekends of December 2-3 & December 9-10; * Real time
Games results ticker updates on the i-CABLE Sports Channel
(Channel #62), focusing in particular on the Hong Kong and
* Coverage of Hong Kong soccer team's matches, on November
29 (vs. India), December 3 (vs. Iran) and December 6 (vs.
* Special one-hour feature programme rounding up the Games,
starting 9:30 p.m., in the evenings of December 16 and 17.
News will also be covering the Games extensively with a dedicated
team in Doha. Daily programming will start with a special
section in its 6-9 a.m. morning show "Morning CABLE", rounding
up the results of the Hong Kong and China teams on the previous
day, followed by hourly updates of the medal chart and progress
of events throughout the day.
TV has been the exclusive official broadcaster of this major
international sports event since 1998. Its appointment for
the third time in a roll is an unequivocal affirmation of
CABLE TV's prime position, professionalism and commitment
as the leading sports programming broadcaster in Hong Kong,
said Mr. Ronald Chiu, Executive Director, i-CABLE Sports Ltd.
noted that the 2006 Asian Games is the latest of a string
of large-scale international sports event broadcast comprehensively
by CABLE TV, starting with the 10th National Games in China,
the 2005 East-Asian Games in Macau last October, followed
by the Torino 2006 XX Winter Olympic Games at the beginning
of this year and the 2006 Commonwealth Games in March.
Musetta Wu, Vice President, i-CABLE Sports Ltd. noted that
the five-hour gap in Doha's time zone synchronises with Hong
Kong's optimum viewing hours, enabling our viewers to watch
most of the final events live.
Asian Games related programming already commenced on CABLE
TV's sporting platform in late October. The CABLE TV team
will be leaving for Doha shortly to cover pre-Game activities
and the arrival and preparation of the Hong Kong team at the
venue, she said.
ceremony was officiated by Mrs. Vivien FUNG, Chef de Mission,
Hong Kong Delegation, 15th Asian Games, Doha 2006, Mr. Chiu
and Ms Wu, who vowed their support together with a strong
turn out of Hong Kong's sports stars, including snooker player
Marco Ka-chun FU and AU Chi-wai, rower YUNG Ka-yan, bowling
player WU Siu-hong, track & field athlete TANG Yik-chun, football
player FAN Chun-yip and swimmers Hannah Jane Arnett WILSON
& Zento LEE. They received good wishes from past Asian Games
Hong Kong delegates, rower HO Kim-fai, swimmer Vivian Wing-sze
LEE and football player YAU Kin-wai.