(Hong Kong, June
5, 2006) Hong Kong Cable Television Limited, Hong Kong's official
broadcaster of the 2006 FIFA World Cup, today (Monday) inaugurated
its multi-million dollar venue custom-built for the 2006 CABLE
TV World Cup Carnival.
20,000 sq. ft. setting at the Hong Kong International Trade
& Exhibition Centre in Kowloon Bay, blending a spectacular
design with state-of-the-art broadcasting equipment, will
be the setting for the month-long Carnival that will be kicking
off on Friday (June 9) and running on World Cup Final match
days through to July 9.
Carnival will be entertaining more than 15,000 soccer fans
(more than 500 a night) in nightly parties at which the fans
will be joining our commentators and our team of eighteen
World Cup Angels to watch all 64 matches of the Finals live
and participate in fun and games in which they will have a
chance to win prizes worth a total of $2.5 million.
venue was inaugurated at a switching-on ceremony officiated
jointly by Mr. Stephen Ng, Chairman and Chief Executive Officer,
CABLE TV; Mr. Samuel Tsang, Project Manager, 2006 FIFA World
Cup Organizing Committee of CABLE TV; Mr. Ronald Chiu, Executive
Director, i-CABLE News Ltd & i-CABLE Sports Ltd, and; Ms Musetta
Wu, Vice President of i-CABLE Sports Ltd.
at the ceremony, Mr. Ng said: "As the Hong Kong official broadcaster
again of the World Cup, CABLE TV has been sparing no effort
in making preparation for the big event to ensure that our
coverage this time will surpass even our great achievements
in 2002. With even better venue, programming, coverage and
equipment, we will once again be rewriting the history Hong
Kong's television sports event coverage."
Tsang noted that coverage of the 2006 World Cup will follow
the successful multi-channel, multi-angle approach to ensure
that all 64 Final round matches are carried LIVE, with the
main channel being the CABLE World Cup Channel (Ch. 63), supported
by the CABLE Super Soccer Channel (Ch. 61), with World Cup
programming also being shown on Channel A (Ch. 131).
cater to the full spectrum of viewers' tastes, programming
on the Soccer Betting Channel (Ch. 61) is also geared for
World Cup. The pre-Final dedicated programme, analysing the
respective strength of the finalist teams, will lead in to
the month-long programme "06 World Cup Show" during the Finals
round period in which all 64 Final matches will be broadcast
from a "drinking bar" setting, with commentary from the channel's
equipment that will be deployed to enhance the professionalism
of CABLE TV's 2006 World Cup coverage will include PIERO,
a new 3D Simulated Sports Field System deployed for the first
time in Asia to help commentators in their in and post-match
analysis. Among the many amazing features of PIERO is its
ability to enable viewers to see "play" from angles that cannot
be captured by conventional cameras, apart from its ability
to track players across the grass and place pointers and images
on the pitch in "live" video.
the Carnival venue, giant projection screens are positioned
strategically around the studio to make the audiences feel
as if they are watching the matches on site in Germany and
our top commentators and production team will be utilizing
cutting-edge technology to deliver professional yet entertaining
coverage in unprecedented depth and breath of all 64 matches.
Home viewers will be able to share in the fun and excitement
of the World Cup Carnival as the nightly evening festivities
will be broadcast live before the matches of the day.
inaugurating ceremony today was attended by CABLE TV's full
World Cup casting and joined in through satellite feed from
Germany by Cable Power 4, the CABLE TV four-men team that
has been entertaining Hong Kong viewers over the past month
with their exotic tales and footages brought back from its
arduous adventure journey around all 32 World Cup Final participating