March 15, 2005


Hong Kong Cable is appointed Official Broadcaster of 2006 FIFA World CupTM

(Hong Kong, March 15, 2005) Hong Kong Cable Television Limited (Hong Kong Cable) today announced that it has been appointed Official Broadcaster of the 2006 FIFA World CupTM.

This is the second time Hong Kong Cable is appointed the Official Broadcaster of the FIFA World CupTM, the world's most important soccer event, following its tremendously successful coverage of the 2002 FIFA World CupTM .

Exclusive broadcast of the 2006 FIFA World CupTM at Hong Kong Cable was officially launched today at a ceremony, hosted by Chairman, President & Chief Executive Officer, Mr. Stephen Ng.

Also present at the ceremony to show support were representatives of FIFA, the statutory organiser of World Cup, Mr. Hidenori Arai, Deputy Director, FIFA Marketing and TV AG and Mr. Niclas Ericson, Head of Broadcast and Media Rights, FIFA Marketing and TV AG from the headquarters of FIFA in Switzerland.

At the ceremony, Mr. Ng signed a broadcasting contract with FIFA's distributor, Infront Sports and Media, represented by its Executive Director, Mr. Oliver Seibert. This is followed by a memento presentation ceremony in which Mr. Ng received a trophy from FIFA representatives, symbolising Hong Kong Cable's appointment as the Official Broadcaster of 2006 FIFA World CupTM in Hong Kong.

Speaking at the ceremony, Mr. Ng pledged that Hong Kong Cable's coverage of the upcoming 2006 FIFA World CupTM events would be in unprecedented breadth and depth.

"Hong Kong Cable will carry all 64 matches from Germany between June 9 and July 9. For Hong Kong viewers, many of these matches will be played in evening prime time. I am confident that our live coverage will take our viewership to new heights and offer invaluable opportunities for sponsors and advertisers.

"Fans will be keen to follow the form of top contenders and dark horses in the run up to the Finals in 2006 as well. In the lead-up months, therefore, we will be carrying nearly 200 qualifying matches and international friendly matches from around the world, representing the most extensive coverage of World Cup action in the history of Hong Kong, " he said.

In addition, Mr. Ng said, Hong Kong Cable will produce a series of ancillary programmes in the next 16 months to lead up to the Finals.

Mr. Ng extended his sincere thanks to the FIFA for the appointment. He said: "As the no. 1 sports broadcaster in town, Hong Kong Cable spares no effort in ensuring that all our sports programmes are of the highest standard. We see our partnership with FIFA as renewed affirmation and recognition of our efforts. This certainly gives us a great sense of honour, and pride."

Recapping the highlights of Hong Kong Cable's highly successful coverage of the 2002 FIFA World CupTM events, Mr. Ng noted that Hong Kong Cable made history as the first Pay Television service in the world to be given the honour of being appointed Official Broadcaster for the most-watched event in the world.

He said, "We changed the landscape of football coverage on television with our month-long World Cup carnival in a purpose-built studio in an exhibition hall. Over 10,000 fans in the live audience, together with commentators in the studio, joined millions of viewers at home, in bars, restaurants, karaokes and other public places to witness the glory and the dejection, the drama and the agony that unfolded on the pitch.

"It was a roaring success. Diehard football fans and not-so-diehard viewers just loved the month-long sports and entertainment that was on offer," he added.


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