Mr Daniel Lam, Director - Property, KCRC, Mr Lee Kang Kuen,
Senior Director - Capital Projects, KCRC, Mr Samuel Wong,
Director & Chief Financial Officer, i-CABLE Communications
Limited and Mr Samuel Tsang, General Manager of Hong Kong
Cable News Express Limited(HKCNE) took a group photo.
March 2005, Hong Kong) Passengers of the KCR East Rail, Ma On Shan
Rail and West Rail will be able to enjoy real time news provided
by i-CABLE during their train rides later this year, Kowloon-Canton
Railway Corporation (KCRC) and i-CABLE Communications Limited (i-CABLE)
jointly announced today (Tuesday) as the two entered into a multi-year
agreement on the provision of the new service.
the license agreement, KCRC will provide the medium, i.e. the Passenger
Information Display System (PIDS), on board the KCR trains, while
Hong Kong Cable News Express Ltd (HKCNE), a wholly-owned subsidiary
of i-CABLE, will be the sole content provider and the exclusive
commercial airtime sales distributor for multi media service on
the KCRC television screens.
Mr Lee Kang Kuen, Senior
Director - Capital Projects, KCRC, said at the contract signing
ceremony, "The PIDS is a brand new delivery medium in Hong Kong.
With its commissioning, we will be able to keep our passengers abreast
of the current news, thus providing them with value-added services.
"The content of the PIDS
can be updated during the journey, an outstanding feature when compared
with similar medium on board the other public transport. Information
on news and finance can be updated throughout the day via the wireless
transmission system. With over 4,000 screens on board the fleet
of 77 KCRC trains, the programme can reach more than 1 million passengers
daily," Mr Lee said.
Also speaking at the contract
signing ceremony, Mr Samuel Wong, Director & Chief Financial
Officer, i-CABLE Communications Limited, said: "We are excited
about this joint endeavour in which i-CABLE's superb audio-visual
content and airtime sales expertise will be joining forces with
KCRC's massive delivery platform to enter a promising market."
"This is a truly
ground-breaking project which will allow KCRC, i-CABLE and HKCNE
to synergise and capitalise on their respective strengths while
providing a valuable new service to advertisers and also the travelling
public on KCR trains," Mr Wong said.
Mr Wong noted that the
project represents another major step in i-CABLE's on-going strategy
in expanding its business beyond the conventional residential and
commercial markets to multiple media platforms.
Mr Daniel Lam, Director
- Property, KCRC said, "The PIDS will adopt the state-of-the-art
wireless technology in transmitting the updated content to the screens,
which is a first in Hong Kong."
"It was KCRC's plan
to provide quiet zones on board the trains such that passengers
could have a choice. Quiet zones will be set up on East Rail, Ma
On Shan Rail and West Rail trains," Mr Lam continued.
"HKCNE will spearhead
the new operation with a dedicated team working exclusively on this
project, fully supported by the i-CABLE Group," said Mr Samuel
Tsang, General Manager of HKCNE.
"We believe the
renowned CABLE TV news on KCRC trains would on one hand offer value-added
service to passengers by keeping them abreast on update news and
at the same time, provide a unique and effective audio-visual advertising
medium for advertisers to deliver their messages to over one million
passengers using the railway daily," Mr Tsang added.
Kowloon-Canton Railway Corporation
The Kowloon-Canton Railway Corporation (KCRC) is a public corporation
charged with the task of operating and developing domestic, cross-boundary
and intercity railway services in a prudent commercial manner. The
Corporation offers three domestic passenger rail services: East
Rail, including the Ma On Shan Rail, West Rail and Light Rail. All
networks are supported by feeder buses. East Rail also operates
intercity passenger services to Guangzhou, and provides access for
other intercity trains running to and from cities in the Mainland.
The Corporation is one of the world's most successful railway operators,
carrying more than one million people each day. In addition to operating
railways, the Corporation has become a planner, designer and builder
of major new railway networks and a serious borrower in the world
financial markets for the purpose of financing these new railways.
KCRC also develops, owns and manages property.
i-CABLE Communications Limited
i-CABLE Communications Limited is Hong Kong's leading fully integrated
communications company that owns and operates one of the territory's
two near universal telecommunications networks. It provides pay
television and broadband Internet access service, and creates its
own multi-media content. Its mission is to connect the people of
Hong Kong with its growing portfolio of information, entertainment
and telecommunications services to enhance their lifestyles.
Hong Kong Cable News Express Limited
Hong Kong Cable News Express Limited (HKCNE) is a wholly-owned subsidiary
of i-CABLE Communications Limited. It is the Exclusive Licensee
for the marketing and operation of KCRC's Passenger Information
Display System (PIDS) providing Cable News contents and serving
as the commercial airtime sales distributor for the PIDS.