Kong, May 4, 2004) Hong Kong Cable Television Limited (CABLE TV) announced
today that it had secured exclusive broadcasting rights for England's
FA Premier League (FAPL) for Hong Kong for the next three football seasons.
the same time, CABLE TV also announced drastically expanded FAPL coverage.
For the first time in Hong Kong history, no less than 370 FAPL matches
will be broadcast in their full length for the new season, compared with
the maximum 270 matches Hong Kong viewers were able to watch in the previous
three seasons. At least 190 of these matches will be seen live. All matches
will be broadcast with full professional Cantonese commentaries from Hong
Kong and English commentaries from England. In addition to live match
day action, this will roughly work out to 1 new match on each non-match
day during the season.
TV will also produce pre-game and post-game programmes on match days.
In addition, special FAPL programmes will run at 10:00 p.m. (in prime
time) on all non-match days, including Highlights showcasing all FAPL
clubs, featuring top clubs such as Manchester United, Arsenal, Chelsea
and Liverpool, on different specified days of each week.
FAPL as one of the most important programme acquisitions for CABLE TV,
the broadcaster's Director of Sports, International and Promotion, Musetta
Wu said the station would strive to give football viewers a totally new
experience in watching FAPL games, offering unprecedented depth and width
on coverage of the tournament compared to previous seasons.
Ms Wu said at least five selected matches would be aired LIVE each match week across two basic CABLE TV channels. "If more than two key matches are played at the same time, we will have the channel capacity to show the other key matches LIVE as well," she added.
Ms Wu said the acquisition would allow the station greater flexibility to adapt FAPL coverage to meet local taste, thereby further enhancing the reach of the already popular tournament in Hong Kong. "It would also enable us to be more responsive to feedback from the Hong Kong audience so that production can be adjusted to meet the diversified programming demands in the territory as appropriate," she added.
the acquisition of FAPL, Mr Samuel Tsang, Chief Operating Officer of Hong
Kong Cable Enterprises Limited, CABLE TV's sole agent for commercial airtime
sales, said it would significantly boost the products on CABLE TV available
for local advertisers.
"FAPL is the best known football tournament in Hong Kong. The increase of live FAPL matches on local TV particularly during primetime at weekend will no doubt be welcomed by viewers and advertisers alike," he added.
Richard Scudamore, FA Premier League Chief Executive, said "The Premier League is tremendously popular in Hong Kong and with the increased coverage available to Hong Kong Cable and the quality of their broadcast team I am sure our fans in Hong Kong will get the most out of the next three seasons of top FAPL action."