November 11, 2003


CABLE TV and ATV Clinch Soccer Carriage Agreement


(November 11, Hong Kong) Hong Kong Cable Television Limited (CABLE TV) and Asia Television Limited (ATV) have reached an agreement for selected matches and highlights of the Spanish La Liga to be broadcast on ATV, the two television broadcasters announced in a joint statement today.

CABLE TV is the exclusive television broadcast rights holder of the Spanish La Liga tournament in Hong Kong and carries on average five matches live each week on its Super Soccer Channel.

Under the agreement, CABLE TV will supply weekly highlights of the Spanish La Liga to ATV and the terrestrial broadcaster can carry 10 matches live in each football season.

Describing the agreement as win-win for both broadcasters, CABLE TV's Vice President, News and Sports, Mr. Ronald Chiu, said the broadcasting agreement would help promote the tournament in Hong Kong. "It is a good example to show how the industry could work together for the interests of general viewers," he added.

Senior Vice President of News and Public Affairs, ATV, Mr. Peter Kwan, said the agreement could enhance the reach of one of the world's most prestigious soccer tournaments in Hong Kong. "We are pleased to bring the tournament to viewers who otherwise would not have access to the matches. This would go a long way to satisfy their quests for soccer programmes on free television," he added.

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Hong Kong Cable Television Limited

Hong Kong Cable Television Limited (CABLE TV) is Hong Kong's leading pay television service provider. It is a wholly-owned subsidiary of i-CABLE Communications Limited which is Hong Kong's only fully integrated communications company that owns and operates one of the territory's two near universal telecommunications networks; provides pay television and broadband Internet access service, and creates its own multi-media content.

CABLE TV now offers close to 70 locally-produced and international channels, providing a wide array of news, sports, movies, documentaries, financial and general entertainment programmes, to more than 640,000 subscribers.

Asia Television Limited

ATV is one of the two free-to-air broadcasters in Hong Kong. Its mission is to serve the interest of the local community through its distinctive and diversified programming. ATV has also impacted TV viewing in Asia and the Chinese communities worldwide.

In Hong Kong, ATV operates a 24-hour Chinese HOME Channel around the clock, and a 22-hour English WORLD Channel - 5 hours of which are for financial information. In North America, its pay Chinese TV service (ATV HOME Channel, America) offers subscribers an eclectic range of programming - 24 hours a day via satellite.

Each year, ATV produces more than 3,000 hours of programming - mainly news, factual, infotainment, drama and variety shows. With innovation and originality as its trademark, ATV drama and factual programmes - heartily embraced by local and overseas viewers - have been distributed to broadcasters in Europe, Asia, America, Australia, and more than 30 nations and regions around the world.

Together the two channels provide the best of programming for audiences in the Greater China Area. ATV's HOME and WORLD Channels have won countless awards for their programme promotions. PROMAX International, 4As Creative Awards' Kan Fan - the ultimate recognition of creative excellence, and some 30 gold, silver bronze awards at the New York Festivals.