TV Scores Again with Acquisition of
Exclusive Rights to Carry UEFA EURO 2004TM
(Hong Kong, October
2) Hong Kong Cable Television Limited (CABLE TV) announced today that
it had secured exclusive broadcasting rights of UEFA EURO 2004 TM.
The tournament, which features the best from European soccer and is held
every four years, is widely regarded as the soccer world's most important
tournament, next only to the FIFA World Cup. CABLE TV will carry all the
31 matches live during the three-week tournament, to be held in Portugal
in June 2004.
This is the third time CABLE TV will carry the tournament exclusively
and represents another important programming acquisition by it in recent
weeks, hot on the heels following the acquisition of the Spanish Primera
Liga. All major European league tournaments are already carried exclusively
on the CABLE TV platform and in September, CABLE TV launched a dedicated
channel -- Super Soccer Channel -- to accommodate the 500 odd matches
"It is also a recognition of CABLE TV's experience in broadcasting
and promoting top-notch sports events. Built on the experience we have
amassed in packaging and the investment in production equipment in covering
the FIFA World Cup last year, we are confident that we can offer to viewers
the most comprehensive coverage of this important tournament next year,"
CABLE TV's Director, Sports, International and Promotion, Ms Musetta Wu,
Building up to the Final tournament next year, CABLE TV has been carrying
major matches for the qualifying rounds of EURO 2004TM since October last
year. The 15 teams qualified for the Final tournament in Portugal will
emerge after one more round of qualifying matches in October and two rounds
of play-off among runners-up of the 10 competing groups in November. CABLE
TV will carry major matches of the remaining rounds on its Super Soccer
On November 30, CABLE TV will also carry live the drawing ceremony to
be held in Portugal and viewers can learn first hand how their favourite
teams are grouped.
The Final Tournament of UEFA EURO 2004TM will be held in eight cities
in Portugal between June 12 and July 4 next year. The cities are Lisbon,
Porto, Leiria, Guimaraes, Aveiro, Coimbra, Braga and Faro Loule.