May 26, 2003


New World Mobility Partners with Hong Kong Cable
To Launch TrafficWatcher

Through WAP handsets, customers can view real-time traffic condition at their fingertips

26th May 2003, Hong Kong – New World Mobility (NWM) today announces the partnership with Hong Kong Cable Television Limited (Hong Kong Cable) to launch the pioneering TrafficWatcher, the first video-streaming service in town that provides mobile phone users with live broadcast of real-time traffic information. With this unique service, users can obtain comprehensive traffic information including road condition, slow-down alert, and index of car parks and petrol stations via color images, text and voice anytime, anywhere.

In partnership with Hong Kong Cable, New World Mobility’s TrafficWatcher provides motorists with instant mobile viewing of live cameras at Hong Kong’s five major traffic congestion spots via the Enhanced Version of Nokia 3650. The five congestion spots include ‘Lion Rock section’, ‘Tsuen Wan Road Bridge’, ‘Cross Harbour Tunnel Hong Kong side’, ‘Kwai Chung Road Container Terminal’ and ‘Tuen Mun Highway Sham Tseng’. The estimated cost per 15-second video is around $1.1, calculated on the basis of data usage around 54KB and $0.02/KB (For details, please refer to the attached table).

Dr. Norman Wai, President & Chief Executive Officer of New World Mobility said, “Subsequent to the successful launch of the HomeCare Mobile Viewing Service last November, we are pleased to partner with Hong Kong Cable to bring our customers another pioneering service – TrafficWatcher that provides real-time traffic information over our 2.5G network and facilitates users to make pre-trip planning. This innovative offering proves again our dedication to providing advanced mobile services to our customers and help improve their daily life.”

Chief Operating Officer of Hong Kong Cable Enterprises Limited (HKCE), Mr. Samuel Tsang is pleased with the project, “This is the first time HKCE joins hands with mobile service provider in delivering real-time multimedia traffic content. It enables road users to get instant traffic information anytime and anywhere. Besides, it can serve as a cornerstone of our development on mobile multimedia contents in the future.”

The new service also allows users to obtain other traffic information such as road condition, slow-down alert, index of car parks and petrol stations through images, text and voice messages. With the ‘Pre-set Road Condition’, customers can pre-set their preferred time to receive images of their designated congestion spots (maximum 3 times daily) through Sight’nSound MMS. Besides, users of TrafficWatcher can also obtain information about the nearest car parks and petrol stations, and view or listen to the latest ‘must-avoid’ spots.

NWM customers can instantly subscribe the service by entering the WAP menu and completing a simple registration procedure. TrafficWatcher will be charged on data usage as low as HK$0.02 per KB, whereas ‘Pre-set Road Condition’ requires a monthly subscription of HK$20, including 30 free multimedia messages. For every download of car parks and petrol stations information (text or map), HK$1 will be levied.

From now on until 30 June 2003, customers who subscribe to the ‘Pre-set Road Condition’ for one month will receive a $20 free parking coupon. Limited offer, while stock lasts.

For more information regarding the details of TrafficWatcher, please call our Customer Service Hotline (178 178), visit any New World Mobility shops or visit our website at www.nwmobility.com

 

About New World Mobility

Since its launch in 1997, New World Mobility has become one of Hong Kong’s fastest growing mobile operators. To date, New World Mobility’s customer base has exceeded 920,000. Offering a wide range of quality communication services including voice service and customized value-added services, New World Mobility continues to introduce various advanced mobile multi-media solutions to meet future challenges.

New World Mobility’s quality mobile services are provided by New World PCS Ltd., which is supported by the financial strength and depth of resources of its parent company New World Development.

About Hong Kong Cable Enterprises Limited (HKCE)
Hong Kong Cable Enterprises Limited (HKCE), is a wholly-owned subsidiary of i-CABLE Communications Limited, is the Exclusive Sales Distributor of Commercial Airtime and International Programme Licensee of Hong Kong Cable Television Limited.

HKCE also acts as advertising sales distributor for Cable Guide Monthly magazine and other media. With 21126888.com, the online shopping platform, as well as CABLE TV e-Programme Listing, HKCE is dedicated to providing value added services to CABLE TV's subscribers and advertisers.

i-CABLE is listed on both the Hong Kong Stock Exchange (Stock code:1097) and NASDAQ in the US (Symbol:ICAB). i-CABLE is approximately 79.4% held by The Wharf (Holdings) Limited, which is also listed on the Hong Kong Stock Exchange (Stock code:0004).