May 9, 2002

CABLE TV Announces Details of "2002 CABLE World Cup Carnival"

(Hong Kong, May 9, 2002)         Hong Kong Cable Television Limited(CABLE TV), the official 2002 FIFA World Cup broadcaster, will host a month-long "2002 CABLE World Cup Carnival" at the International Trade and Exhibition Centre in Kowloon Bay during the World Cup Finals period, enabling soccer fans to watch all matches live and participate in games as well as win prizes and gifts worth over $10 million at the venue.

Mr Samuel Tsang, Manager of CABLE TV's 2002 FIFA World Cup Preparatory Committee, said in a press conference today that the station will bring to audience a brand-new, unique World Cup, ever seen on Hong Kong television. "We shall deploy the latest digital production technology which enables the realisation of the many innovative programming concepts we have come up with. The 2002 World Cup will set a new milestone on television coverage of major sports event in Hong Kong," he added.

The main hall of the International Trade and Exhibition Centre which spans an area of over 20,000 sq feet will be turned into a giant studio where CABLE TV will do a live show on match days during the month-long tournament. More than 500 fans will be invited to the show every day to share the excitement of the matches together with programme hosts and celebrities. They can cheer on the teams and watch the matches on giant video walls put up in the venue.

Moreover, CABLE TV will make use of state-of-the-art technology to create a cyber World Cup. All matches will be shown across a number of channels, allowing viewers to watch the match from different angles with signals from cameras at match venues. The station will also use the latest computer graphic technology, some seen for the first time in Hong Kong, for post-match analyses.

Furthermore, there will be prize-winning games in the "2002 CABLE World Cup Carnival" designed to enable interactive participation between spectators at the venue and at home. Worth over $10 million, prizes will include an apartment, a car as well as World Cup tournament tickets.

Famous actresses Karena Lam and Valeri Chow, together with Cheung Tat Ming, Vincent Kuk Tak Chiu, Simon Yam Tat Wah, Law Ka Ying, Cheung Kwok Keung, Lam Cho Fai will host the "2002 CABLE World Cup Carnival" for CABLE TV.
Outfield production crew of CABLE TV will depart in the next couple of weeks to visit the training camps of different national teams to bring the latest news on their preparation for the Finals to Hong Kong viewers. CABLE TV will also despatch crews to Korea and Japan during the tournament to keep viewers abreast on latest developments on a daily basis throughout the month-long event.